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Organic, vegan, and sustainable hair care? Yes, please! Whether you’re looking for Aveda product recommendations or even just saw it advertised at your local salon and wondering whether it’s worth the hype, then you’re at the right place.

Aveda is a market-leading brand that promotes a more sustainable approach to haircare. Caring for the planet is their mission; with responsible packing, manufacturing, sourcing, and ingredients, Aveda has taken sustainable products to the next level.

But what makes Aveda so great, and is it worth investing in?

Their vegan, organic and cruelty-free range fits a wide range of different hair types. Aveda understands that we are not all the same, so instead of creating a “one size fits all” shampoo, they have created multiple to suit multiple different hair types.

So whether you have dry, damaged, fine, oily, thick, coarse hair, their range of natural shampoos are eco-friendly and use the blend of the finest plant extracts for any hair type. They use plant-based alternatives to nourish and cleanse the scalp and hair.

Sounds pretty cool so far, right?

In this guide, I will be reviewing the top Aveda shampoos for every hair type, whether you have dry, oily, blonde, curly, thick, or fine hair. I have picked my favorite shampoos from the range to suit every need. After all, a healthy scalp is a happy scalp.

Let’s delve in, shall we?

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The Best Aveda Shampoos For Hair


AVEDA Shampure Shampoo

best aveda shampoo for fine hair

Up first is a brilliant shampoo from Aveda for fine hair. Shampure gently cleanses and provides weightless, long-lasting nourishment while infusing the hair with their signature calming aroma from the 25 flower and plant essences.

The smell of this one is super fresh and extremely addictive.

Treat your tresses with a shampoo that cares; this formula is so gentle and nourishing that you’ll be hooked after one use. It is powered by a medley of conditioning ingredients which helps to leave hair feeling squeaky clean, revitalized, and mega shiny.

It is made up of 95% naturally derived ingredients like Abyssinian oil and 25 pure flower and plant essences. Abyssinian oil helps to improve the hair’s manageability shine and infuses hair strands with the moisture it needs.

This oil even acts as a shield against irritants thanks to its antifungal properties. It boosts shine, and all in all improves the condition of the hair, and promotes that glossy shine we all crave. It can even help detangle– is there anything this oil can’t do?

All this silky softness from natural ingredients, yes please– no silicones, no waxes, no hidden chemicals that trip you up. It is even cruelty-free, vegan, sustainably produced, and the bottle itself is 100% recyclable– pretty incredible if you ask me.

Some customers complained of the new formula being worse than the previous, but this may just be a fluke by ordering through Amazon. I’ve used it many times, and it is still the Shampure I know and love. Give it a go today!

  • Weightless formula 
  • Nourishes and moisturizes hair
  • Suitable for fine hair
  • Contains Abyssinian oil 
  • Some issues with new formula

Latest deal: AVEDA Shampure Shampoo


AVEDA Botanical Repair Strengthening Shampoo

best aveda shampoo for strengthening hair

Suffering from hair that is looking and feeling a little damaged, dry, and worse for wear? Well, this strengthening shampoo is what you need in your haircare routine. Botanical Repair Shampoo strengthens, repairs, and nourishes damaged hair.

This silicone-free shampoo luxuriously cleanses removes excess sebum, product buildup, and pollution. Basically, it strengthens and protects the hair from everyday stresses like over brushing, over-styling, and the impacts of the environment on hair.

Aveda Botanical Repair Strengthening Shampoo reinforces and supports hair from the inside out.

It uses plant-derived technologies to clear and remove excess sebum, product buildup, and pollution from the hair while strengthening from within. It improves the overall look and feel of damaged hair in many different ways.

For starters, it builds the bonds to help improve hair strength gently removes all of the buildups that can cause breakage. This shampoo is so gentle it can be used on all different hair types and textures– even curly hair as it is sulfate and silicone-free.

The plant-derived bond-multiplying molecule penetrates to the inner cortex to strengthen damaged hair from within. It works in a similar way to Olaplex, but Aveda is much more natural and sustainable for the environment.

The nourishing, acro green blend of avocado, green tea, and sacha inchi oils work to smooth the cuticle; this helps detangle easier and helps to prevent mechanical damage from occurring on the hair from the brushing process– curlies you’ll thank me later.

Then these plant-derived ingredients mimic the hair’s outer F-layer to protect damaged hair. The F-layer is the workhouse behind healthy hair, so if this layer is protected then there’s no reason as to why you cannot unlock the healthiest hair possible.

If your hair is in need of some TLC and needs a bit of repair, then the Botanical Repair Collection is the best on the market.

  • Repairs and strengthens from within
  • Suitable for all hair types and textures
  • Free of sulfates and silicones
  • Plant derived ingredients
  • Pricey but worth it

Latest deal: AVEDA Botanical Repair Shampoo


AVEDA Cherry Almond Softening Shampoo

best-smelling aveda shampoo

This sweet and addictive cherry and almond shampoo will have your hair smelling fresh for days. This is a personal favorite of mine; if you love cherry pie, then you’ll love this naturally-derived cherry blossom and sweet almond oil blend.

These two ingredients work perfectly together to restore softness and shine from roots to ends, leaving hair feeling touchably soft and full of weightless bounce. Cherry blossom also leaves your hair radiant, gives your hair a sweet scent, and leaves normal hair feeling nourished and fresh.

Sweet almond oil especially has hydrating and nourishing properties to leave hair healthy, shiny, and lustrous. Almond oil not only replenishes moisture to the hair but also the scalp; this can help combat hair loss or thinning hair as it stimulates the scalp and strengthens from within.

But these aren’t the only yummy ingredients within this shampoo.

The cherry almond softening shampoo also contains babassu and coconut-derived ingredients, which also help to deeply cleanse and nourish the hair while also maintaining healthy lipids and oils. Coconut oil is the holy grail of ingredients in hair care.

It is best suited for those with high porosity hair, but with the other lightweight ingredients, any hair type can benefit. Organic coconut oil can even help promote hair growth by restoring protein loss, improving the scalp environment, and strengthening strands.

Babassu oil also comes with heaps of benefits on moisture retention; it doesn’t evaporate or break down easily, so moisture is retained for longer; this is why this shampoo is great for coarse, thick hair and those who struggle with moisture retention.

This shampoo infuses hair with a sweet, juicy floral pure-fume™ aroma that contains 38 flower and plant essences, including tonka bean, orange, and ylang-ylang. The smell on this one is addictive! These ingredients can even help smooth frizzy hair too.

This shampoo is yet another shampoo that is safe to use on color and chemically treated hair as it is made up of 98% naturally derived ingredients; it is perfect for all hair lengths but especially long hair, just like all of the other Aveda shampoos it’s also vegan.

You won’t be able to get over this addictive scent!

  • Smoothes and nourishes hair
  • Addictive smell
  • Filled with nutrients and vitamins
  • Ideal for long hair 
  • None

Latest deal: Aveda Cherry Almond Softening Shampoo


AVEDA Nutriplenish Deep Moisture Shampoo

best aveda shampoo for dry hair

Is your hair feeling a little bit on the dry side and in need of some TLC? Well, this shampoo will give your hair the moisture kick it needs to bring your hair back to life. It is rich with nutrients and works to deeply cleanse without stripping the hair.

It is 94% naturally derived of ingredients and powered with superfoods that replenish your hair.

Aveda has two Nutripenish shampoos, one is for light moisture and the other for deep moisture, so this shampoo is perfect for thick hair that needs more moisture than regular shampoos can offer. This shampoo has 50% more butters than light moisture!

But let’s talk about these yummy ingredients in more detail…

For starters, this formula contains omega-5 rich pomegranate, which works to nourish dry, depleted hair. It is also rich in punicic acid, which helps to make hair follicles stronger and helps promote blood circulation to your scalp.

Pomegranate even offers natural UVA and UVB protection!

The certified organic coconut oil also helps penetrate deep into the strands to help with moisture retention, restore protein loss, reduce frizz and strengthen hair strands from within. It will work with the other ingredients to keep your strands hydrated.

The mango butter infusion is packed with fatty acids like coconut oil which help to nourish and fortify the hair from the inside out. It is rich in vitamins A and E and has an extremely moisturizing and regenerative effect on both the strands and scalp.

It can even be used on dry curly hair as it is silicone and sulfate-free and mega moisturizing for dry strands. Since curly hair is already lacking in moisture, this shampoo can help nourish and replenish curls, so they have a bit more bounce.

While the ingredients are great, the pure-fume aroma of cocoa, certified organic ginger, cardamon, and other flower and plant essences leave your hair feeling fresh and smelling addictive. You won’t stop smelling your hair after using this one.

I personally love this shampoo for dry hair!

  • UVA and UVB  protection
  • Rich in vitamins and nutrients
  • Deeply moisturizes dry hair
  • Strengthens the hair
  • Light moisture may be better for finer hair

Latest deal: Aveda Nutriplenish Deep Moisture Shampoo


AVEDA Camomile Shampoo

Best scalp Soothing shampoo

Wanting a shampoo that refreshes your highlights and leaves them as fresh as the day you first had them done? This natural camomile shampoo brightens highlights and illuminates blonde and lighter shades of hair; it also works to calm the scalp.

This gentle formula contains organically grown camomile, which is a pure and calming natural cleansing ingredient known for its soothing and nourishing properties. An organically grown calendula is also used within this formula and is best known for nourishing the hair.

So let’s start by talking about the camomile!

Camomile in itself comes with heaps of benefits; for starters, it nourishes the hair by keeping it moisturized, leaving it frizz-free. It has antimicrobial and anti-inflammatory properties, which can help with scalp issues and can even be used as an anti-dandruff agent.

It is brilliant for reviving colors and highlights as it works to enrich your hair color as well as add shine and luster. Camomile can also help prevent hair loss and even promote hair growth as it soothes and scalp and improves the overall condition of hair.

Camomile even had some serious benefits on oily hair, keeping it clean for longer.

Calendula extracts are rich in many B vitamins, vital minerals, and antioxidants that help promote hair growth of thick hair; massaging the scalp with calendula oil can even help stimulate the scalp or follicles to help promote hair growth.

This shampoo can be used on any hair type but is extremely beneficial for blonde tones and those with an oily scalp. It helps to cleanse the scalp and help keep the excess oil at bay, smooth hair, and leave hair feeling fresher for longer.

My blondies out there will love the results of this one.

  • Naturally brightens up blonde tones
  • Nourishes the hair and scalp
  • Helps with inflammation
  • Promotes hair growth as rich in vitamins
  • None

Latest deal: Aveda Camomile Shampoo


AVEDA Blonde Revival Purple Toning Shampoo

Best shampoo for blonde hair 

8x the toning pigment for the coolest blonde yet. Revive those blonde tones with Blonde Revival shampoo, which works wonders to neutralize brassy yellow tones and leaves your hair illuminated for a beautiful blonde result.

It is a low-lather shampoo, so you can seriously reap the toning benefits as well as cleansing the hair. It is also a sulfate-free formula, so it gently cleanses and tones the hair without stripping the natural moisture– it’s even safe to use on curls!

Pretty cool so far, right?

Well, this toning shampoo comes with a nourishing blend of lightweight oils like acai and passionfruit; it hydrates and conditions over-processed hair and infuses hair with incredible softness to every strand.

Acai berries are rich in vitamin A and E, which work to protect strands against environmental damage to your hair against environmental and add elasticity to prevent mechanical damage to the hair; it makes it easier to brush and less likely to snag or pull.

Acai berries can even help with moisture retention by sealing moisture into your strands to help keep the ends and scalp conditioned.

Passion fruit is rich in potassium, vitamin b6, and vitamin b2, which help with the circulation of your scalp. It leads to a healthy scalp and healthy follicles, which help to strengthen hair from within. Mega toning and nourishing!

What more could you want out of a toning shampoo??

  • Tones and nourishes hair
  • Low lather shampoo for ultimate toning benefits
  • Conditions over-processed hair
  • Doesn’t dry hair out like other toning shampoos
  • None

Latest deal: AVEDA Blonde Revival Purple Toning Shampoo


AVEDA Be Curly Shampoo

Aveda shampoo for curly hair

This last one is for all of my curlies out there; this professional shampoo will give your curls the love and care they deserve with a mega hydrating shampoo that will tame frizz, promote your natural curl pattern, and increase shine.

It is part of their 4-step curl perfecting system that dramatically reduces frizz and defines curls by up to 57% in comparison to untreated hair. It uses a brilliant wheat protein and organic aloe blend, which expands when wet and retracts when dry.

This is what causes the curl to enhance!

Aloe vera is one of my favorite ingredients for curly hair; there are so many benefits of using aloe vera. For starters, it is a humectant; it helps attain moisture from the environment, it also soothes and conditions the hair as well, and it unblocks hair follicles.

Since we curlies cannot use sulfates, aloe vera is a great cleansing alternative as it nourishes the hair while unclogging pores and leaving the scalp feeling fresh. Aloe vera also helps give curls bounce by locking in moisture and even providing hold.

Wheat protein also strengthens the hair shaft, helps infuse moisture, prevents breakage, and even adds shine. It helps to thicken hair by reviving brittle strands and strengthening from within. Anyone with curly hair would benefit from this ingredient.

To top it all off, this shampoo gives a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange, and other pure plant and flower essences. It is yet another addictive smell that you won’t be able to get enough of!

This shampoo is perfect for weekly wash days, but Aveda also offers a co-wash for in-between wash treatments. Curly girls, Aveda has your back!

  • Nourishing and moisturizing ingredients
  • Helps combat frizz
  • Sulfate and silicone free
  • Also offers a co-wash for in between washes
  • None

Latest deal: Aveda Be Curly Shampoo

Best Aveda Shampoo- A Buyers Guide:

If you’re looking for a professional brand that is sustainable, then Aveda is the one you should go for. It is one of the first companies to use 100% sustainable sources and the first company to use 100% wind power during the manufacturing process.

Whether you have dry, damaged, fine, thick, or oily hair, then their range of eco-friendly natural shampoos boasts a blend of the finest plant extracts which will suit any hair type. They contain plant-based alternatives instead of harsh chemicals.

There are many Aveda salons all around the US, they have taken the world by storm, and many salons love the shampoos, colors, styling products, and more. Plus, they are sustainable for the environment and offer brilliant results; you can use them guilt-free.

There are so many heaps of benefits for every hair type and every hair needs you’ll be sure to find a match that suits you perfectly. In this guide, I will be talking about the brand in more detail and reasons why you should make the switch today!

What Is Aveda?

Aveda is an American cosmetics company that is environmentally pioneering with its nature-based products for hair, skin, body, and wellbeing. Aveda products are created from pure flower and plant essences, no chemicals, no artificial colors or fragrances.

All these natural products and yet these hair product solutions are so powerful that Aveda calls them prescriptions.

They are a widely recognized path-blazing brand of nature-based products. They state in their story that “Our mission at Aveda is to care for the world we live in, from the products we make to the ways we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

Aveda is setting a path for other leading brands to follow, and it is the future of sustainable hair care.

This is how:

Use Sustainable Packaging:

First things first, the easiest way that Aveda offers is environmentally responsible packaging. They use co0creating breakthrough solutions with suppliers to reduce dependency on plastic and global plastics pollution,

At Aveda, they “believe there is no responsible alternative to doing business other than through environmental sustainability, and this belief guides every decision we make. We find inspiration in doing so in nature and believe that nature is not merely something to be cherished and protected but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that nature works for both sustainability and the bottom line”.

 They are proud to say that they are the first beauty company to be using “100% post-consumer PET,” with more than “85% of skincare and hair styling PET bottles and jars contain 100% post-consumer recycled materials”.

Aveda is mindful of every package they develop; they are mindful of their environmental footprint and work to minimize their packaging and maximize their use of recyclable and post-consumer recycled materials.

Within their sustainable packaging they:

  • Consider the life cycle analysis when developing packing options
  • Reduce the size, weight, and production processes of packaging wherever possible
  • Offer packaging that can be recycled whenever possible
  • Use the most environmentally sound materials such as post-consumer recycled (PCR) content as commercially possible without affecting the efficacy of the product.
  • They use renewable energy to manufacture and fill their packaging in Blaine.
  • They challenge packaging partners to meet this same standard.

Now, this is where you come in; while Aveda cannot guarantee that their packaging will be recycled, they can do their part, ensuring that the material it’s made out of will have a chance of another life instead of going to a landfill.

So if you’re looking to become more sustainable, just be sure to recycle once you’ve finished!

90% of Aveda’s polyethylene (HDPE) plastic bottles use a minimum of 80% PCR, made from milk bottles and two of their new products. To their calculation, this saves them over 600 tonnes of virgin plastic each year.

They also use PETA from recycled soda and water bottles for many of their bottles and jars.

Responsible Manufacturing:

Aveda has not only made their packaging responsible for the environment, but they have also made the manufacturing process sustainable. Through aggressive reductions in waste and water across the Aveda Value Chain, they are always striving towards a more sustainable future.

As I said earlier, Aveda was the first company to manufacture all products with 100% wind power through renewable energy credits and carbon offsets, balancing their electrical and natural gas usage. They also purchase credits and offsets to cover the overwhelming majority of US operations.

They have a new solar array at Aveda headquarters that is expected to provide 50% of manufacturing facilities’ annual demand. Pretty cool, right? Plus, more than 83% of Aveda’s waste is re-used or recycled in their primary manufacturing facility.

Responsible Sourcing

Next up is the responsible sourcing of the ingredients used within Aveda products. All of their ingredients are naturally derived, which they define to be those for which more than 50% of the molecule comes from a plant, mineral, water, or natural source.

The products are also all certified organic, sourced from sustainable or renewable plant-based origins that do not negatively impact ecosystems from which they are sourced. Aveda uses a number of green ingredients in its products as part of its mission.

Since 2000, Aveda has substantially increased its purchases of organic, raw herbal ingredients and organic essential oils from 20-25% of total tonnage to more than 90% for both while increasing our total tonnage significantly.

Aveda has established soil to bottle traceability for certain key ingredients, which allows Aveda to progressively document and expand the source of these ingredients while promoting quality through its supply chain.

Plus, all of Aveda’s essential oils are processed in an environmentally responsible manner through steam distillation.

Clean Beauty:

One of my favorite things about the brand Aveda is that they offer clean beauty. No chemicals are hidden in the fine print; their naturally sourced materials have made a real reputation for the brand and are the reason why there are so many Aveda salons across the globe.

After all, it’s what’s inside that count, which is why Aveda work tirelessly to bring the best products possible.

For starters, Aveda is a cruelty-free brand and has been 100% vegan for the past year. They do not test on animals nor derive any of their ingredients from animals; their products are “people tested.” The company loves their furry friends and strive to look after them.

Being cruelty-free and vegan is an important part of their mission to “care for the world we live in.” They strive to set an example for leadership and responsibility of caring, not just for the world of beauty but around the world.

As of January 1, 2021, Aveda is also 100% vegan, no one-month Veganuary, but instead, a sustainable and permanent solution that sets Aveda apart from its top competitors– this along with the sustainability of the brand and impacts on the environment.

From plant-based hair care to mindfully made body care, their groundbreaking 100% vegan pledge reflects their founding ethos that “our wellbeing is inextricably tied to the planets. Creating 100% vegan products is a small yet powerful step in honoring the Earth.”

Their Blaine Minnesota manufacturing plant is “certified as a wildlife habitat by the National Wildlife Federation.” They worked with NWF to create “drive with care” signs that would help protect wildlife on their campus.

Aveda also practices bee-friendly gardening at their headquarters in Baine, MN, and provides honey bee haven with access to pesticide-free food, shelter, and water– save the bees!

Plus, they never use parabens, mineral oil, petrolatum, paraffin, formaldehyde, and its donors, SLES, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethylene beads, triclosan, triclocarban, lanolin, carmine, talc, or synthetic fragrance.

So you’ll never be caught out with harsh chemicals ever again! Their formulas are 90% naturally derived on average.

Social Responsibility:

Finally, Aveda takes social responsibility for their brand; they have been caring for the world since 1978. To date, their guests, artists, employees, and leaders have raised nearly $65M to help fund environmental initiates globally.

Their goal is to increase this number to 75$ by the end of 2022 through their annual Earth Month initiatives. They have partnered with charity water to provide clean water access, sanitation, and hygiene to communities in India, Nepal, Madagascar, and Ethiopia– all countries where they source ingredients.

Other beauty brands are slacking in comparison to Aveda; they are the way of the future. Want to know the full review of the Aveda line? Well I created a full Aveda Products Review so be sure to check that out for the reasons why Aveda is so great! 

aveda hair products

Where Do You Buy Aveda Products?

There are a handful of different places that you can buy Aveda hair products from. Some of the Aveda range you can buy from Amazon but if you’re looking to buy professional, then buy from the website itself or other beauty websites like Beauty Bay or Cult Beauty.

Most of these websites will also offer a discount if you’re a new user or student, whereas, with Amazon, it is unlikely. Plus, some people have had issues with Amazon delivering spilled bottles or bottles that have been opened, but this may be a fluke.

Feel free to use the link above, though; I have found the top trusted retailers on Amazon that sell Aveda shampoo.


So there you have it, the top-rated Aveda shampoos and my top recommendations out of the bunch, along with everything you need to know about the brand. Aveda has taken the hair market by storm and put its top competitors to shame with their excellent line of products.

No matter what your hair type is, you don’t need to worry about whether Aveda has a shampoo for you; they have countless shampoos to meet every hair need. They even have products for curly hair too!

Aveda made a massive step last year by becoming 100% vegan, a step for humanity, animals, and the environment, and it proves that there is a sustainable future towards the beauty market, and you don’t need to affect quality to do the job.

Aveda will forever be bossing the hair market and doing the world proud.

jess rowley

Jess Rowley

Cheif Editor & Nail Technician Expert


Jess Rowley, a veteran nail tech, has been studying beauty over the last 11 years and has completed the nail technology program in California. Watching the latest trends in beauty, Jess searches for the highest quality products that make your nails feel loved.